The Myrtle Avenue BID sponsors special events, giveaways and coordinated advertising for promotional periods. Flyers, sale cards and surveys are distributed to Myrtle Avenue businesses throughout the year. A variety of businesses donate gift certificates for Lucky Shopper raffles and participate in the Employee Discount Card Program.
During the year there are currently 10 sidewalk sale events, three street festivals and other special Programs:
Valentine’s/Presidents’ Day Sidewalk Sale ~ February 17-20
Spring Sidewalk Sale ~March 16-19
Easter Sidewalk Sale ~ April 13-16
Mother’s Day Sidewalk Sale ~ May 11-14
Father’s Day Sidewalk Sale ~ June 15-18
Fourth of July Sidewalk Sale ~ June 30-July 4
Summer Sidewalk Sale ~ August 3-6
Labor Day/Back to School Sidewalk Sale ~ Sept. 1-4
Columbus Day Sidewalk Sale ~ October 6-9
Fall Sidewalk Sale ~ November 22-26
(including Small Business Saturday ~ November 25)
Spring Street Festival ~ April 9
(on Myrtle Av from Wyckoff Av to Forest Av)
Summer Street Festival ~ July 23
(On Myrtle Av from Forest Av to Fresh Pond Rd)
Fall Street Festival ~ September 17
(On Myrtle Av from Wyckoff to Forest Av)
Support Small Businesses on Myrtle Avenue! As part of their commitment to support small businesses, American Express gives registered card members free gifts when they shop at small businesses on Small Business Saturday. The BID distributes information material from American Express to merchants, sends out postcards, E-notices, posts the event on Facebook and places ads in local papers and the Daily News regarding the promotion.
Ridgewood Seneca Avenue Stroll ~ September 23
Seneca Ave bet. Myrtle & Putnam Avenues
Catalpa Ave bet Seneca & Myrtle Avenues
The BID partners with the NYC DOT for the Ridgewood Seneca Stroll as part of the weekend walks program. Seneca Avenue merchants, local artisans & our community partners share free samples of their unique savory & sweet treats in a small outdoor “block party” setting. Live music, free fun stuff & more for kids and adults!
December Holiday Season Promotions
Ridgewood Shopping Guide
Holiday Sale promoted by the “Ridgewood Shopping Guide” featuring money saving coupons produced by HCA Advertising distributed to 57,000 homes in Greater Ridgewood and parts of Brooklyn. Ads are placed in all local newspapers, El Diario and the Daily News. All holiday events are posted on the BID Facebook page & Twitter and e-notices are sent out via Constant Contact.
Pictures with Santa
“Pictures with Santa” is held in late November. Over 300 children have their pictures taken with Santa, Rudolph, and the elves. Candy canes and chocolate Santas and other treats are distributed during this event. Live holiday music is provided by the NYC Brass Entourage & Opera on Tap Carolers.
Holiday music is played from speakers on Myrtle Avenue light poles (from Fresh Pond Rd to Wyckoff Ave) from the day after Thanksgiving until December 25th